Licencing for Commercial or Editorial Use

If you are interested in using any of my images for commercial use in any form then you will require an image licence

All images taken by Richard Olpin Photography are licensed as rights-managed. What this means is that fees are determined by the usage, not by the size of a file. Small use, smaller fee, large use, larger fee. Unlike other licensing schemes with a set fee, you only pay for what you need. Because usage history is known for each image, only rights-managed licensing allows for exclusivity provisions for those times you need to be sure the same image will not appear in a competitor’s products or advertising campaign.

The primary factor that determines the fee is the ‘exposure’ the image will receive. In other words, how big, how often, for how long and by how many people will the photo be seen. For example, a photo used inside a national monthly magazine has less ‘exposure’ than the same photo used on the cover. This would be less ‘exposure’ than when used on the home page of a large international corporation’s web site for one year.

Other factors that affect the licensing fee are the type of usage itself (editorial, corporate, advertising, retail product) as well as any exclusivity required (i.e., a calendar publisher would not want the same photo to appear in competitor’s calendars in the same year.)

To get a license fee price quote for your intended usage, use the Image Licence Request Form, completing the “How Will The Photos Be Used” section.

Or contact me directly with the following information:

• Use (book, brochure, web site, packaging, advertisement, trade show…)
• Size & placement (inside 1/2 page, cover, web home page…)
• Print run and/or length of time of usage.
• Any exclusivity you require.

Minimum image licensing fee is £50.  Most uses typically run £100 to £500 although fees could be considerably more for unlimited worldwide usage.