“But why do the prints cost so much?”

Another classic from the “Tales of the Clueless..”

A couple of years ago I did some photos for someone at a bodybuilding competition. They liked the shots and bought quite a few prints. Then a friend of theirs who was in the same competition approached me and said ‘any chance of a copy of the pics which had me in?’ I said sure, no problem and game them a copy of my price list, to which they replied “How much??!! If I take them in Tesco they only charge 30p a print!”

So, I politely suggested that they should take their shots into Tesco and get them printed. Oh, but apparently the shots their girlfriend took on her compact camera ‘came out shit’ and mine were ‘loads better’.

Err, well DUH!

Here’s the bottom line: You’re not paying for the 50p it takes to print a photo onto a piece of paper. You’re buying a copy of a piece of art, produced by a professional photographer. You’re paying for the fact I’ve got nearly ten grands worth of gear in my bag and it’s taken me years to learn how to use it properly.

It’s not just pressing a button, it’s knowing which button to press..